Platinum Boss

Platinum Boss is the icy, powerful mob-wife look — bold platinum hair and a sculpted, confident face. Striking and dramatic.

The depth and placement are everything here, which is why the order you apply things in matters so much. Here's the complete routine.

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How to get the look

1. 1

   Do a strand test and prep your hairline with barrier cream.

2. 2

   Mix dye with the right developer and apply with a tint brush, root to tip.

3. 3

   Process for the recommended time, then rinse until the water runs clear.

4. 4

   Tone if needed and finish with a color-safe mask.

What you'll need

Hand-picked products — tap to shop on Amazon or Google Shopping.

• Hair dyeLOreal Excellence Platinum Boss hair dye
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• Developer 20 volLOreal Oreor 20 volume developer
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• Tint brush & bowlFramar tint brush and bowl set
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• Glovesnitrile hair dye gloves
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• Sectioning clipsDiane sectioning hair clips
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• Barrier creamFramar pink barrier cream
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• Purple shampooFanola No Yellow purple shampoo
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Your step-by-step product routine

Use them in this order for the best, longest-lasting result.

1. 1

   Test first. 48 hours before, do a strand test and a skin patch test — non-negotiable, especially over previous colour.

2. 2

   Protect. Apply a barrier cream (Framar) around the hairline and ears, and always wear gloves.

3. 3

   Mix. Mix the dye (L'Oréal Excellence) with the correct developer (20 vol) to the ratio on the box.

4. 4

   Apply. Section with clips and paint with the tint brush, root to tip, fully saturating each piece.

5. 5

   Process. Time it exactly — over-processing damages hair and skews tone. Then rinse until the water runs completely clear.

6. 6

   Tone & seal. Tone or use a purple shampoo (Fanola No Yellow) if needed, then lock in shine with a colour-safe mask.

Pro tips

• A weekly bonding mask fights brassiness and breakage.
• UV-protectant spray stops the sun from fading your shade.
• Wash less and rinse cool to make your colour last twice as long.
• Tone at home with a colour-depositing conditioner between visits.

How to make it last

Longevity is all about aftercare — baby the colour early and it pays off for months.

• Wait 48–72h before the first wash
• Colour-depositing conditioner tops up tone
• Heat-protect before every hot tool
• Book a gloss every 6–8 weeks

Common mistakes to avoid

• Using a clarifying shampoo that strips fresh tone.
• Box-bleaching previously-coloured hair — a recipe for breakage.
• Going several shades lighter in one sitting.

FAQ